Crafting Desirable B2B Brands

In executing a comprehensive rebranding initiative for Atalink, we crafted a new website to enhance user experience. Collaborating closely with their marketing team, we established a scalable and consistent design system covering modules, components, spacing, color schemes, and typography guidelines. This approach ensured a cohesive and seamless brand experience across all touchpoints.

Our solution involved a comprehensive rebrand for YouNet Group, updating the logo, color scheme, UI, and verbal identity. We developed a flexible brand strategy to support regional expansion, ensuring cohesive communication across subsidiaries. This established YouNet Group as a unified global presence in Data & Social Tech.

In partnership with Decision Lab's management and marketing team, Majoris led a comprehensive brand transformation. We redefined the brand identity, created a visually engaging website, and developed impactful marketing materials. By simplifying the visual identity, we ensured it could be easily used across various touchpoints, aligning the brand's visual storytelling with the innovative vision of the new Decision Lab.

Majoris Digital conducted a thorough audit and research of Omni HR's products and marketing materials. We introduced a new set of Landing Pages and upgraded the overall brand experience for Go-to-Market activities. With these changes, we aimed to strengthen Omni HR's online presence, making it easier to engage and convert prospects.

In response, Majoris undertook the task of revitalizing Grove HR's brand identity, enhancing digital experience, and optimizing conversion. We crafted a new website with a streamlined user experience and seamless CMS integration, bolstering their inbound marketing activities and supporting their Product-led Growth model. This refreshed brand identity permeates digital and offline engagements across numerous touchpoints, ensuring consistent and impactful interactions with their audience.

We've comprehensively rebranded Filum, a leading customer experience management platform powered by GenAI, introducing a new logo, updated color palette, modernized fonts, and a cohesive design language that brings a fresh and unified visual identity across all touchpoints. At the heart of our new brand identity lies a distinctive symbol, which combines a satisfied smile with elements of connection and the customer journey, encapsulating Filum's commitment to delivering exceptional service.

In collaboration with Esevel, we restructured the site into multiple pages, offering a clearer and more organized presentation. Each page was uniquely crafted to highlight distinct facets of the platform, integrating high-quality screenshots and interactive elements to provide users with a tangible experience. Furthermore, we developed clear and accessible content to effectively communicate Esevel’s value propositions to a global audience.

Majoris transformed Rework.com's brand, aligning it with core values and global market demands. Through sleek, scalable brand identity development, including a modern logo, versatile color palette, and comprehensive brand guidelines, we ensured consistency and adaptability. Additionally, by introducing unique design elements and enhancing product screenshots, we elevated visual appeal and functionality, positioning Rework.com as a future work management platform for global recognition.